![]() ![]() The practice of measuring the correct partial value ofĮach interactive ad that drove a desired outcome. Statistical and/or machine learning algorithms that allow firms to discover,Įvaluate, and optimize models that reveal and/or predict new insights. Additive manufacturing methods create tooling, castings, and end-use parts from various materials, such as polymers, metals, and composites.Īnalytic techniques and technologies that apply Proactively and effectively choosing between and applying divergent and convergent thinking depending on which mode is best suited to the situation.Īn industrial process that creates physical products that are digitally designed with software and fabricated by 3D-printing machines. Real-time, multidirectional sharing of data in order toĭerive contextually appropriate, authoritative knowledge that helps maximize Their environment to align consumer and brand goals and maximize return onįirms whose business continually flexes, evolves, and pivots in response to rapidly changing customer, competitive, and technology trends. ![]() Predictive, relevant, tailored, and timely.Ī flexible approach in which marketers respond quickly to Is accurate, aligned with intelligence requirements, integrated, Revenue relationships with specific customer accounts. Obsess over how to pursue, establish, and grow long-term, highly engaged The alternative with the better outcome is retained and the other is retired,Īnd the process continues on to the next hypothesis.Ī strategy through which marketing and sales jointly Routed to alternative A or alternative B, and their experiences are measured. Of material sequentially using three-dimensional digital models.Īn approach that uses two different, but only slightlyĭifferent, versions of a product to test a hypothesis. Techniques designed to create physical objects by printing or curing layers ![]()
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